The Naked Society
$ 12.00
Author: Vance Paclard
Publisher: Pocket 75083
Year: 1965 Print: 1 Cover Price: $.75
Condition: Book Grades. Very Good Plus. Light wear
Genre: Non Fiction/Socology/Politcal Science
Pages: 306
60126084E
The book argues that rapid advancements in technology and institutional growth are building a society with radically diminished privacy standards. Packard warns that the encroaching surveillance state mirrors George Orwell’s dystopian novel 1984.
Key areas of concern detailed in the book include:
- Surveillance Technology: Packard highlights the widespread adoption of tools like hidden microphones, concealed cameras, and polygraph lie-detector tests.
- Institutional Intrusion: He exposes how "Big Government," corporations, schools, and credit bureaus collect personal data to track and manipulate citizens.
- Corporate Marketing: The text heavily criticizes advertisers for aggressively exploiting private consumer data to develop psychological marketing schemes.
- Government Overreach: Packard specifically denounces federal programs—such as proposals for a National Data Bank—comparing public data centralization to corporate data abuse.
- Solutions: The book concludes with a strong defense of personal liberty, outlining legal and social measures required to protect individual dignity.
